Updated on July 2, 2025

Key Takeaways
- Alzheimer’s Brain Awareness Month 2025 focuses on global awareness, early detection, support, and advocacy for Alzheimer’s disease and related dementias.
- June is Alzheimer’s and brain awareness month, with the signature “Go Purple” campaign promoting solidarity.
- Over 55 million people worldwide live with dementia; in the U.S., 7.2 million are affected, projected to reach 13.8 million by 2060.
- Women make up ~⅔ of U.S. Alzheimer’s patients. Alzheimer’s doubles every five years past age 65, affecting 1 in 3 by age 85.
- The Alzheimer’s & Brain Awareness Month 2025 theme is “Go Purple,” focusing on public engagement through awareness, prevention, support, and action.
Detailed Guide to Alzheimer’s & Brain Awareness Month
What is Alzheimer’s & Brain Awareness Month?
Every June, Alzheimer’s and Brain Awareness Month 2025 unites individuals, caregivers, healthcare professionals, and organizations to spotlight Alzheimer’s disease and cognitive health. Led by the Alzheimer’s Association, the initiative emphasizes public education, early detection, caregiving support, and accelerating research. As brain changes begin decades before symptoms, early recognition via Alzheimer’s and Brain Awareness Month 2025 is essential.
Key Facts About Alzheimer’s and Dementia

- Globally, 55+ million people live with dementia; Alzheimer’s comprises 60–80%.
- In the U.S., 7.2 million individuals aged 65+ are affected, projected to nearly double by 2060.
- Alzheimer’s ranks among the top seven leading causes of death globally.
- Women make up ~⅔ of U.S. cases, reflecting longer lifespan and genetic factors.
- Dementia prevalence doubles every 5 years after age 65: 10% at 65–74, 33% at 85+.
These statistics validate the necessity of Alzheimer’s and Brain Awareness Month 2025, amplifying urgency for awareness, early diagnosis, and unified action.
Alzheimer’s & Brain Awareness Month 2025 Theme
This year’s theme is “Go Purple for Alzheimer’s & Brain Awareness,” encouraging communities to wear purple, host events, share educational resources, and advocate for Alzheimer’s policies. Purple signifies solidarity and support for those affected by dementia and their caregivers.
- Go Purple: Wear purple throughout June to raise visibility.
- Social Campaigns: Use #ENDALZ across social media, share personal experiences, and spread awareness.
- Community Events: Showcase walks, webinars, memory screenings, and Purple Day commemorations.
- Alzheimer’s Action Day: Advocate for funding and policies like the HOPE4Alz Act.
Go Purple for Alzheimer’s & Brain Awareness
Wearing purple symbolizes hope and solidarity:
- Wear Purple all month—at work, school, home.
- Apply social media frames to profile photos.
- Participate in Purple Day and memory-related community events.
- Advocate for legislation supporting Alzheimer’s funding and caregiver resources.
How You Can Support Alzheimer’s and Brain Awareness Month
- Join or Host Events: Memory walks, local fundraisers, community educational programs.
- Volunteer or Donate: Support Alzheimer’s Associations and caregiver services.
- Advocate: Promote dementia-related policies and research funding.
- Share Your Story: Highlight experiences with caregiving or diagnosis; these raise empathy and awareness.
- Promote Early Screening: Encourage check-ups for memory issues with early diagnosis; interventions are more effective.
- Support Caregivers: Provide respite support, emotional understanding, or resource guidance.
Measures to Prevent Cognitive Decline
While no cure exists, lifestyle changes can significantly reduce the risk of Alzheimer’s disease and other dementias, according to the World Health Organization and the Alzheimer’s Association.
- Physical Activity: Engaging in at least 150 minutes per week of moderate aerobic exercise, such as brisk walking or swimming, has been linked to improved blood flow to the brain and a reduced risk of cognitive decline.
- Healthy Diet: The Mediterranean and DASH diets are rich in antioxidants and anti-inflammatory foods, which help protect brain cells from oxidative stress and support overall brain function.
- Mental Stimulation: Challenging the brain by learning new skills, playing memory games, or engaging in hobbies strengthens neural connections and builds cognitive reserve.
- Social Connection: Loneliness and isolation are associated with a higher risk of dementia. Maintaining friendships and engaging in group activities foster emotional and cognitive resilience.
- Vascular Health: Managing blood pressure, cholesterol, and diabetes plays a crucial role in preserving brain health.
- Sleep Hygiene: Poor sleep and disorders like sleep apnea may increase beta-amyloid buildup in the brain, a hallmark of Alzheimer’s. Prioritize 7–8 hours of quality sleep.
- Head Protection: Wear helmets during sports and fall-proof your environment to avoid traumatic brain injuries, which have been linked to increased dementia risk.
These preventive strategies not only enhance brain wellness but also align with the mission of June’s Alzheimer’s and Brain Awareness Month to inspire proactive care and protect future brain health.
Conclusion
Alzheimer’s and Brain Awareness Month 2025 is a vital initiative urging us to unite, educate, and support those affected by Alzheimer’s and cognitive decline. By wearing purple, sharing knowledge, getting involved, and adopting brain-healthy habits, we can make a difference. As dementia prevalence continues to rise, this June is our opportunity to take action; raise awareness, support caregivers, promote research funding, and prioritize prevention.
Let’s embrace the 2025 theme and Go Purple for Alzheimer’s and Brain Awareness Month, showing solidarity, providing hope, and supporting progress toward research breakthroughs and better care.