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Author
Wahiba Shakeel
Expertise
Clinical Research | Marketing Strategist | Bioscientist
Education
Biosciences (SHU)
Highlights
- Engaged in hands-on practice, and hence developed a strong foundation in scientific principles, including genetics, microbiology, and biochemistry.
- Proficient in areas such as genetics research, microbiological assays, and biochemical analyses.
- Prioritizes a research-driven approach in marketing, ensuring relevance to the target audience.
- Develops effective marketing strategies tailored to the bioscience and healthcare industry.
- Possess a deep understanding of complex healthcare concepts, translating scientific intricacies into accessible and compelling marketing narratives.
Certificates
- National Institute on Drug Abuse (NIDA): Good clinical practice (GCP) 2023
- ARCP- Association of Clinical Research Professionals: Ethics and Human Subject Protection Training (HSP Training) 2023
- ARCP- Association of Clinical Research Professionals: Introduction to clinical trials 2023
- ARCP- Association of Clinical Research Professionals: Investigator’s Responsibilities 2023
- Stanford University School of Medicine: Thinking Critically: Interpreting randomized clinical trials 2023
- Mayo Clinic: IATA Training (Dangerous Goods Training) 2023
- Coursera: Design and Interpretation of Clinical Trials 2023
- Coursera: Enhancing the Recruitment of Minorities in Clinical Trials 2023
- The Global Health Network: Introduction to Good Clinical Laboratory Practice
- LinkedIn: Essential Skills for Social Media Managers
- LinkedIn: Copywriting for Social Media
- LinkedIn: Social Media Marketing for Small Business
- LinkedIn: Writing Articles
- International Center for Chemical and Biological Science: Computer Aided Drug Design (CADD)
- Salim Habib University: Rise of Antibiotic in Resistance in Developing Countries
- Salim Habib University: Basics of Research
Experience
Wahiba's professional journey has been marked by a diverse range of experiences, Wahiba established herself as a dedicated and effective Private Tutor. Her self-employed venture focused on tutoring children individually and in groups, emphasizing difficult subjects and instilling problem-solving methodologies. Wahiba's professional journey also includes an enriching internship experience at the Sindh Institute of Animal Health in Karachi. Working in the departments of Microbiology, Virology, Hematology, and Microbiology, she conducted studies on the effects of various chemicals and conditions on viruses, bacteria, and fungi. Wahiba then became an integral part of the hospitality industry's quality control landscape by serving as a Quality Assurance Management Trainee Officer at Karachi Marriott Hotel. In this role, Wahiba conducted rigorous quality control checks and product testing, ensuring meticulous adherence to industry standards and certifications such as ISO 9001 and FDA regulations.
Wahiba's profound interest in research led her to her current role as a Marketing Strategist at the Revival Research Institute. In this capacity, she actively participates in generating content for different marketing campaigns, bridging the realms of biosciences, research, and healthcare marketing. This role allows her to communicate the significance of clinical research to diverse audiences and enhance patient interaction.
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“Turning research into rays of hope is something that has driven my passion for healthcare marketing. Every discovery we make is a step towards a healthier and brighter future. Through my work I aim to transform intricate details into simple messages to bridge the gap between individuals and healthcare”.
-- Wahiba Shakeel , Biosciences (SHU)Eductational Background
Wahiba holds a Bachelor's degree in Biosciences from Salim Habib University, where she refined her analytical and research skills in areas such as genetics, microbiology, and biochemistry. Following her academic pursuits, Wahiba embarked on a hands-on learning experience during her internship and as a Management Trainee Officer in Quality Assurance. Driven by a profound interest in research, Wahiba seamlessly transitioned her career into healthcare marketing. As a skilled Bioscientist, she brings a unique blend of scientific knowledge and marketing acumen to her current role in the healthcare marketing department at a reputable clinical research organization.