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Author
Dr. Anusia Thourani
Expertise
Clinical Research
Education
BDS, SMBBMU
Highlights
- Continuously engaged in hands-on practice. Experience in a wide range of dental procedures including preventive dentistry, and restorative dentistry, as well as proficiency in non-invasive treatments like teeth whitening, ultrasonic scaling and polishing, and the use of clear aligners, among others.
- Participated in community outreach programs to promote dental health awareness, reflecting her dedication to making a positive impact on public health.
- As a dentist turned marketing strategist, possess extensive understanding of research and bring a unique blend of healthcare knowledge and marketing acumen, developing effective strategies tailored to the healthcare industry.
- Prioritize a patient-centric approach in healthcare marketing, ensuring that messaging resonates with the target audience.
- Curios for innovation, constantly seeking opportunities to implement cutting-edge technologies and strategies that elevate healthcare marketing to new heights.
- Produce marketing material for clinical research studies, adhering to Facebook Ad rules, FDA (Food and Drug Administration), and IRB guidelines, while also targeting different demographics and respecting local community laws and values.
- Developed marketing strategies for successful healthcare campaigns and events, such as the Ann Arbor Art Fair in 2022.
Certificates
- The National Institute on Drug Abuse (NIDA): Good clinical practice (GCP) 2022
- ARCP- Association of Clinical Research Professionals: Ethics and Human Subject Protection 2022
- ARCP- Association of Clinical Research Professionals: Introduction to clinical trials 2022
- ARCP- Association of Clinical Research Professionals: Investigator’s Responsibilities 2022
- Stanford University School of Medicine: Thinking Critically: Interpreting randomized clinical trials 2023
- Mayo clinic: Transporting dangerous goods training 2023
Experience
Dr. Anusia Kumari's professional journey began as a skilled general dentist after she completed her BDS degree. During her tenure at various private practices including Elite Dental Clinic, Dr. KK & Associates, she honed her dental expertise, providing exceptional care to her patients and contributing to the dental community. However, her inherent curiosity and passion for innovation led her down an exciting new path. After two years of practicing as a general dentist, Dr. Anusia discovered her talent and fascination for healthcare marketing. Intrigued by the potential to merge her dental background with marketing strategies, she took a bold step and transitioned her career to the realm of Healthcare Research.
Dr. Anusia is currently employed as a Senior Marketing Strategist at Revival Research Institute. Her responsibilities go beyond content creation, as she actively participates in the creation and execution of various marketing campaigns. Dr. Anusia's marketing expertise assists the organization in securing potential leads, increasing brand visibility, and improving patient engagement.
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"In the field of clinical research, every patient's journey is a story waiting to be told, and every study we undertake is a chapter in the pursuit of better health."
-- Dr. Anusia Thourani , BDS, SMBBMUEductational Background
Dr. Anusia Kumari earned her bachelor's degree in Dental Surgery from SMBBMU, Larkana. After finishing, she relocated to Karachi to further refine her skills. She initially joined Sindh Institute of Oral Health Sciences for her internship and later that year she joined Jinnah Postgraduate Medical Center for her house job. Dr. Anusia is a skilled dentist with a keen interest in research and healthcare marketing. She is currently employed as a Marketing Strategist in a reputable healthcare research organization.